Endless Rolling


The cutting-edge technologies and processes for efficient rolling of long products.

From the WinLink direct rolling to the ​ERT-EBROS billet welding, the processes and technologies for endless rolling of long products can play an important role in minimizing the consumption of energy, improving product consistency, and maximizing yield.

Primetals Technologies has installed or upgraded more than 1,000 rolling mills on six continents. These mills have set worldwide benchmarks for technological leadership, reliability and performance.

ERT-EBROS - Billet Welder

Billet welding can provide several advantages, as improvement of the metallic yield, increase of  mill utilization factor and flexibility of selection of the coil or bundle weight. But the full exploitation of these benefits can only be obtained with an equipment design which offers a clean operation and small maintenance requirements, to so minimize the stops. The ERT–EBROS by Primetals Technologies is the most advanced billet welding technology in the market, conceived for consistent quality operation with low-maintenance requirements. Its innovative design and optimized automation offer a clean operation, and allow welding to run with no interruption over multiple production shifts. (EBROS is a registered trademark of JP Steel Plantech Company)


  • Flexibility of weight selection of coil or bundle
  • Fast return of the investment
  • Increase of productivity
  • Consistency of product quality
  • Dynamic Flash Control for highly efficient and quick welding
  • No specific requirement for billet preparation
  • Self-cleaning Active Spatter Protection, for protection of the mechanical and electrical components
  • Advanced burr cutting after welding
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WinLink is the innovative technology for endless or semi-endless direct-rolling of long products from liquid steel without interruption. To ensure the reduction of the final product cost, high-level technological solutions are combined in a unique compact installation. Follow this link to learn more about WinLink.

Today’s steel producers face the dual challenge of ensuring on-time delivery and ever demanding product requirements, while also running a lean operation. Every day the management of a long rolling plant requires continuous optimization of both operating and business practices.

Utilizing the ongoing evolution in technology through data collection, communication, internet of things, control techniques and smart sensors, there is now more information available than ever before. This information will both advance control and monitoring of plant performance, revolutionizing long rolling mill plants worldwide and optimizing the entire value chain, along with improved and more flexible production, utilizing the latest control and drive technology.

Digitalization of Long Rolling Control System – Smart Sensors

Fig.1 - Smart Sensors for digitalization of Long Rolling Control System

Primetals Technologies LR Process Expert - Transparency for your entire production process

“You cannot manage what you do not measure” – Primetals Technologies LR Process Expert monitors and collects data from the raw material stage through to the finished product. Its domain extends from the enterprise resource planning (ERP), through Manufacturing Execution Systems (MES), to control systems and down to the plant device level.

The system delivers

  • Valuable mill reports for operators and management
  • Defined KPI’s to assess plant performance
  • Plant to plant performance at corporate level
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    • Fig. 2- LR Process Expert

Lifecycle Services - improve performance while reducing costs

Service and support from a single source — fast, experienced, reliable

As your lifecycle partner, we provide you with comprehensive operational support, which helps you operate your plant at the lowest cost possible. Our portfolio includes maintenance and repair services as well as the fast delivery of original manufacturer components, produced in-house according to the highest standards of quality.

We fully integrate maintenance organizations into our customers’ organizations, thereby proving what it means to be a true lifecycle partner. The result of this win-win relationship between steel plant operators and Primetals Technologies is continuous improvement in equipment performance, product quality, and total cost of ownership.

Our customers can rely on fast and uncomplicated support in the event of an unexpected component breakdown, wherever their facility may be located. Backed by global resources and a worldwide supplier chain, we can promptly provide you with top-quality original spare and wear parts at competitive prices. We keep a range of key parts in stock to ensure their fast availability.

Want to know more? Go to Primetals Technologies Lifecycle Services Site

Integrated Plants & Solutions for endless rolling — Experience that Matters

Please follow the corresponding links to learn more about our competences:

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Reference Story: Endless Rolling with High Quality

Shandong Laigang Yongfeng Steel Corp., Qihe, P.R.O.C.

Type of plant
A new ERT-EBROS billet welding system for the existing bar mill

Technical data
1.2 million tons per year of rebars, processing square billets with 150 mm side

Our solution
ERT-EBROS welds together billets, thus enabling an endless rolling process with a consistently high product quality. Up to 3-6% boost in plant output and utilization levels, for an investment payback time of 18 months

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