What are the main challenges that your company is currently facing?
Giovanni Arvedi: In my opinion, the challenges are the situation of the European market and overall steel consumption in the E.U. We are also facing ever-increasing competition from Asian companies and the greater quantities of steel sold in Europe by Asian producers. Other challenges include the devaluation of certain currencies and the associated consequences, fluctuating exchange rates and deteriorating economies.
How do you see the future of the steel industry in your market areas, and what factors need to be taken into consideration?
Arvedi: We expect increased growth in the European automotive market, which is a positive sign. The future of our company is directed toward Eastern Europe and the Maghreb countries [Algeria, Libya, Mauritania, Morocco and Tunisia].
What major activities, efforts or investments are planned by Arvedi to meet the challenges that lie ahead?
Arvedi: We are focusing on reducing costs. We also have plans to install a new galvanizing line for the automotive market and a new painting line.
What are the main criteria that you consider when selecting a technology supplier, and which factors do you value most when dealing with business partners
Arvedi: Reliability, overall responsibility and the capability of a supplier to provide mechanical parts, hydraulics, electrics and automation from a single hand. Also, a supplier must think strategically and work for the future.
Arvedi ESP technology is now accepted worldwide. What visions do you have for the future development of your process?
Arvedi: We are trying to further develop our technology and implement even better solutions for the Arvedi ESP process. We have to follow the trend for higher quality and a longer lifetime of the final product.
On the basis of six years of operational experience with the Arvedi ESP line in Cremona, can you tell us what you consider to be the main advantages of your process compared to conventional casting and rolling plants?
Arvedi: The advantages include a reduction in costs related to energy and the transformation costs from liquid steel to the hot-rolled product. Furthermore, we produce a special mix of products that is unique worldwide – and which cannot be duplicated by other traditional plants.
Finally, how would you characterize your business relationship with Primetals Technologies and its former companies?
Arvedi: We have a really good business relationship and cooperation with your company. And we value the high degree of professionalism and competence of your people.
CEO of Primetals Technologies,
and Giovanni Arvedi at Metec 2015