Message from the CEO



What does Primetals Technologies stand for? Those of you who know us well will already have an answer to this question. But it is equally important to me that new customers, potential customers, and the wider public also have a clear idea of who we are. That is why we have started a new branding initiative, accompanied by a comprehensive marketing campaign, to convey the unique identity of Primetals Technologies.

At the center of our branding activities is our new company slogan, “Pioneers at Heart.” It was designed to encapsulate the two facets of Primetals Technologies that define us. First, we continually strive to be at the forefront of innovation. We pioneer new solutions to facilitate progress in metals production. We push the limits of what’s possible in fields such as digitalization and environmental technologies. We do not take the path of least resistance; we do the things we do because we are driven to move the world of steel production forward. As pioneers, we are undaunted by even the toughest of technological challenges.

Second, we are pioneers “at heart.” This choice of words—which could be rephrased as “to the core”—doesn’t simply reaffirm our pioneering spirit; “heart” also underlines an absolute commitment to our customers. It illustrates that we care, that we listen closely to our customers’ needs, and that we can be counted on to deliver everything we promise. Our predecessor companies built a reputation for being one hundred percent reliable partners to metals producers all over the world, and I see it as my personal responsibility to ensure that this legacy is continued.

“We do not take the path of least resistance; 
we do the things we do because we are driven
to move the world of steel production forward..”

Now, if you haven’t had the chance to familiarize yourself with Primetals Technologies, what’s the best way to get to know us? I understand that different people favor different means of getting in touch, and it is important to me that we as a company make use of all possible communication channels. Let’s start with this magazine: it is a representation of who we are and what we do, and it contains several email addresses (the main one being that you can use to drop us a line or send us an inquiry. Another important medium is our company website. Not only does it contain detailed information about most of our products and our services portfolio, it also includes a contact form as well as links to our Social Media channels so that you can reach us quickly and easily.

If you’d like to meet us personally, there are many great opportunities to do so. We’d love to learn about your goals and the kinds of solutions you are looking for, and this is why we attend several trade fairs and conferences every year. One of this year’s most significant events is the Metec trade fair, which will take place in Düsseldorf, Germany, from June 25 to 29. Primetals Technologies will be attending with an interactive booth, hands-on labs, and, of course, a large team of technology specialists who will go out of their way to make your visit worthwhile. One of our main focus areas at Metec will be digitalization, which advances your production methods and makes your business operations smarter.

Our dedicated sales team is another great source of inspiration to our worldwide customer base, as well as to new customers and entrepreneurs who want to break into the steel business. Many of our sales staff will be joining our technologists at the Metec conference—with their multi-faceted expertise, their passion for metals production, and their thorough knowledge of precisely the market-specific conditions that you’re experiencing. With so many communication channels available, the entire team of Primetals Technologies and myself look forward to being in touch with you, so that we can all pioneer the future of metals production together. 

Satoru Iijima
CEO and Chairman of Primetals Technologies