Dubai, UAE

Event

MEIS: Middle East Iron & Steel Conference

Location

Dubai, UAE

Date

17 November 2025 - 19 November 2025

Booth

A30

Join Us at MEIS 2025

The largest event for the iron and steel industry in the MENA region is taking place again in Dubai.

Connect with industry leaders and gain insights into the latest market trends and innovations. Engage with experts from around the world to exchange ideas and expand your professional network.

Primetals Technologies will be represented by an experienced team and looks forward to welcoming you at the event to discuss the latest market trends and challenges.

When: November 1719, 2025
Where: Madinat Jumeirah – Conference & Event Centre, Dubai

Get a 10% Discount on Your Ticket

As a valued business partner of Primetals Technologies, you are eligible for a 10% discount on your ticket. Simply enter the ticket discount code PRIMETALS10 at registration.

We look forward to seeing you there!

Visit Us at Our Booth A30

We would be very delighted to welcome you to our booth!

Discuss with our experts: our technology experts will be there to answer your questions about the latest industry trends including low-carbon steel production, advanced process optimization, and the digitalization of all production-related processes.

Schedule a meeting: do you want to schedule a meeting with our experts?
Send an email to Andreas Rathhuber and we will be happy to arrange your preferred meeting in advance.

Primetals Technologies Booth at MEIS 2025

Booth at MEIS 2025

Our Participation

Primetals Technologies is proud to be participating again in this year's event, providing expert insights into the iron and steel industry. Our team will take part in panel discussions and workshops, sharing knowledge of the latest solutions and technologies for the future of metals production.

Panel Debate
"Decarbonization Technology in Focus"


Presenter:       Dr. Alexander Fleischanderl
When:              Wednesday, November 19, 11:50 a.m. (UTC+4)

The following questions will be addressed during this panel discussion:

  • How can efficiency and sustainability be further enhanced with new technology and latest innovations?
  • How can decarbonization be maximized through a combination of green energy and the latest EAF technology?
  • How can decarbonization innovation and technologies be optimized to reduce potential CBAM tariffs?

Workshop
"The Vital Role of Digitalization on the Way to Green Steel Production"

Presenter:       Kurt Herzog and Wolfgang Sterrer
When:              Wednesday, November 19, 2 p.m. (UTC+4)

The following insights will be shared during this workshop:

Decarbonizing the steel industry is a complex task that involves many technical aspects and technologies throughout the entire production route, from raw materials to finished products. A holistic approach to reducing carbon emissions includes process efficiency, heat recovery systems, adopting integrated plant solutions, exploring carbon capture options, and utilizing alternative technologies using natural gas and/or hydrogen as energy sources. Digital solutions play an important role in managing the complexity of integrated plants by enhancing efficiency, optimizing logistics and training, as well as providing support for operations and maintenance, ultimately leading to cost savings.

This presentation explores how digitalization solutions are an integral part of the green transition, addressing key challenges across the various phases of transformation. It will highlight the importance of digitalization solutions for the decarbonization of the steel industry. However, investing in green transition projects also creates opportunities for accelerating digital transformation.

Speakers from Primetals Technologies at MEIS 2025

Alexander Fleischanderl

CTO and Global Head of Green Steel at Primetals Technologies

Kurt Herzog

Head of Industrial Digitalization

Wolfgang Sterrer

Vice President Direct Reduction

Venue & Exhibition Plan

Floorplan of the convention center

Madinat Jumeirah – Conference & Events Centre

Address:
Madinat Jumeirah
King Salman Bin Abdulaziz Al Saud St
Al Sufouh 1
Dubai, United Arab Emirates

View on Google Maps

A Look Back

MEIS 2024 event review Primetals Technologies

November 18-20, 2024

MEIS 2024: Dubai, UAE

The Middle East Iron & Steel Conference 2024 brought together over 1,300 delegates from 61 countries and over 600 companies. Primetals Technologies’ booth attracted many visitors with its interactive 3D plant models and expert discussions on green steel and digitalization. Dr. Alexander Fleischanderl joined a panel on “Is the Region Poised to Become a Leader in the Production of DRI and Green Steel?”, while Christoph Aichinger and Wolfgang Sterrer hosted a workshop on “Defining Synergies from Pelletizing and Direct Reduction to Green Steel”, making it a standout event for industry networking and innovation.

MEIS 2023 event review at the Primetals Technologies booth

November 20-22, 2023

MEIS 2023: Dubai, UAE

The 26th MEIS, the established leading annual gathering for the iron and steel industry in the MENA region, attracted more than 1,000 visitors this year. Our booth played a central role as a networking hub, facilitating meaningful connections with both existing customers and prospective clients. Dr. Alexander Fleischanderl contributed to the panel discussion on "DRI Production in the Context of Steel Decarbonization – Gulf Countries as Net Exporters?" while Wolfgang Sterrer delivered a speech on "Shaping the Future of Direct Reduction and Green Ironmaking."

In person

Green Steel

Agglomeration

Ironmaking

Steelmaking

Continuous Casting

Endless Casting & Rolling

Long Rolling

Hot Rolling

Cold Rolling

Processing

Non-Ferrous

Environmental Solutions

Feel free to contact us anytime!

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